Core expertise

What we do - Details

We appreciate your patience since you chose this link. Writing this page too was a test of patience for us for its sheer size and of course, the clarity with which we wrote this page. So here we go…

First and foremost, Big Umbrella Design Studios is a service design company. We help our customers to conceptualize, design, brand and package the services needed by their businesses. We have no qualms of the domain the project will take us to, the tools we need to learn, language we need to be familiar and of course the environment we need to weather.

We say, we follow the beaten-to-death design processes (like other design studios), yet retain the essence of our uniqueness of design and delivery. Here is what we offer to our customers:

Design Strategy (This is what the business needs!)
Research (That goes beyond spying :D).
Information visualization (Are we all on the same page?)
Storytelling (How users will use my service?)
Conceptualization (Lets think aloud!)
Prototyping (How the product/service will look like)
Visual strategy (The brand, the promise)
Detailed design (Wow, the actual product/service!)
Analytics (How the product/service is received, post-launch)
Business Process Redesign (A makeover, the Before-After effect)
Innovation management (Design systems and processes to capture innovation at work)

1) Design Strategy (This is what the business needs!)
How do I enter a niche segment and communicate my unique selling proposition? How do I cater to lifestyle-aware consumers? In developing economies, how do I expand my product portfolio. We answer these questions by creating a business + design strategy for you.
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2) Research (That goes beyond spying :D).
What services the consumers prefer in north-western states of the country? Why my product / service is being ignored by SEC-A customers? I want to know the user voices on the newly launched ‘mediamall’ portal. I want to know what is must-have, good-to-have features in my services. Questions and concerns of these sorts are answered by designing the competitive matrix which will give you a deep understanding of consumer trends, likes-dislikes, aspirations, immediate and latent needs. From the insights you can create a tweaked or redesigned service which will benefit your consumer and of course, benefit your business.
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3) Information visualization (Are we all on the same page?)
When the requirements phase kicks in and all parties go in talk-talk mode, we come out with information graphics that clearly visualizes and articulates what needs to done. We are ardent doodlers, sketchers and hence we like to express in visuals. We present our minutes in visual format, you will love it. Information visualization is a big poster or a web graphic which depicts the overall ecosystem, the users, the stakeholders, the business processes, the business needs, the gains, the pitfalls, the competition, etc - an information which will set the tone for conceptualization activity.
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4) Storytelling (How users will use my service?)
How would a teenager use my telecommunication service? Will an illiterate user have handicaps in using my product? Where and how a college professor will access the latest question posted by his students? All these personas and scenarios have special values which tell product and service usage which is depicted through storyboards, short movies, commercials.
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5) Conceptualization (Lets think aloud!)
Have an abstract idea of a new service/product? Need a quick brainstorm? Our consultants bring to the table exceptional view- points / dimensions for a new service/product. Be it a new form factor, a new slogan, a sales pitch, we will do it for you.
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6) Prototyping (How the product/service will look like)
What looks good on paper should look good in reality too. Our rapid ‘vision-typing’ team will make that significant jump by creating physical prototypes which you can demonstrate and get feedback on.
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7) Visual strategy (The brand, the promise)
The face, the look is much important as the behavior of the service/product. Our visual strategists will craft a brand which is an essence of cultural compendium, memetics and user needs. We create the communication which will help you to create the awareness, launch the service and sustain it.
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8) Detailed design (Wow, the actual product/service!)
The final product/service based on the user feedbacks, iterative design process, ready for the launch. Detailed design with specifications.
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9) Analytics (How the product/service is received, post-launch)
How the service has been received in the market, what are the success factors, what are the improvisations needed post-launch, all these factors are crucial to take your service from version 1.0 to 2.0. Our analytics team will determine the whats and whys of service usage and produce actionable design recommendations for you.
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10) Business Process Redesign (A makeover, the Before-After effect)
Not just a makeover but a deep skin treatment is needed for a business after time to time. Our business analysts will help you to design new systems based on the complete ecosystem understanding.
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11) Innovation management (Design systems and processes to capture innovation at work)
Collective intelligence helps the organization build new energies. Innovation at work needs to be captured, nurtured/sustained and encouraged. We help you to setup an innovation framework which will help your employees to define new paths in work.
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